Lendebo
UX-UI Design
Overview
The project aimed to promote circular economy and object reuse through an Android device web, thus achieving a positive impact on the environment and society. To accomplish this, we followed a design thinking methodology.
The website will allow users to lend objects to their neighbors and others, thus promoting the sharing economy and reducing unnecessary consumption.
Investigation
Research question
How can we promote and facilitate circular economy through a digital platform?
Benchmarking, interviews, user personas and user journeys
Nielsen's 10 principles were applied to perform competitive analysis of 4 collaborative economy platforms, and interviews were conducted to understand the users.
Two user personas were created to represent users who lend and receive objects, and opportunities were identified through the user journey.
A list of functionalities was created based on the conclusions of this research.
Information architecture
In this phase, we've focused on organizing and structuring the web content. Initially, we conducted a content inventory, followed by an open card sorting process.
We analyzed the results using the dendrogram and the similarity matrix to generate the content tree.
Wireframes and low-fidelity prototype
With this information, we designed the wireframes and low-fidelity prototype, including the most important interaction flows. Finally, we conducted a user test to make improvements in the design.
Design
Logo
We decided to directly relate it to the concept of circular economy and reuse by incorporating a circular arrow instead of the last letter.
UI Kit
We created a style guide that served as the basis for developing the UI kit. With this kit, we designed the wireframes and finally the high-fidelity prototype.
If I could dedicate more time...
- We could introduce new functionalities such as buying and selling objects, the option to create user groups with similar interests, and the ability to create wishlists.
- I would conduct new interviews, surveys, and a heuristic evaluation to improve the website based on user feedback and suggestions.
What I have learned
It's important to stay updated
It is essential to stay up to date on the latest design and UX-UI trends, as well as possessing strong skills in tools such as Figma in order to offer innovative and effective solutions that meet users' expectations.
Focus on the research question, on finding a solution to the problem.
I haven't had enough time to analyze all the available information, so it's important to know how to filter and focus on what is relevant and useful to achieve the project's goals.
