Ester Sánchez

HLN

UI Design

The problem

HLN is a company that markets zucchinis and needed a website that showcases its essence: innovation, sustainability, and quality.

The goal

Create a responsive web interface that is attractive and consistent with the brand identity, standing out in a traditional sector.

Solutions

Differentiation and visual impact

The interface stands out from the competition through disruptive elements: a carefully curated selection of images showcasing product quality, implementation of consistent irregular borders in line with the brand identity, innovative hover and motion design, etc. All of these contribute to a unique and memorable user experience, reflecting the brand's innovative character.

The reflection of brand values and visual consistency

The color palette based on the logo ensures visual coherence that reinforces the brand identity and aligns with marketing goals, strengthening the brand's values and showcasing its iconic products.

#0C3959

#2F71A8

#348651

#FCBE00

#E3E3E3

Color palette

Typography

Design System

Launch

The technical feasibility was ensured through detailed planning and research on available widgets, facilitating layout with Elementor.

The result is a unique website that reflects the innovation and values of HLN, offering users a memorable and consistent experience on any device.