Quiroga

Web design

The project

Web redesign for an aesthetic medicine clinic in Almería that needed to modernize its outdated website.

Objetivo y soluciones

Informative and highly visual web interface

The main goal was to design a website that would generate interest in scheduling appointments and address most user questions, all while conveying a strong sense of professionalism. To achieve this, detailed sections were incorporated about the technology used, the treatment process, informative infographics, frequently asked questions, the doctor's qualifications, and visual examples of before-and-after results.

Additionally, special attention was given to visual appeal, highlighting meticulously selected photographs.

Brand integration

It was ensured that the interface consistently reflected the brand identity through the use of corporate colors, fonts, and visual elements aligned with the company's image. The main colors were aligned with the corporate palette, while lighter blue tones and grays were strategically used to complement the dominant color and provide additional visual appeal.

User workflow optimization

The key focus was to simplify the process for users, minimizing unnecessary steps and making tasks such as scheduling appointments or contacting the clinic easier. Visual elements, such as a consistently visible "Schedule Appointment" button in the navigation bar and a floating button for WhatsApp contact, were implemented to address the user's most common actions on the screen. These optimizations were made with the aim of enhancing the user experience and encouraging effective interaction with the clinic.

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Color palette

Typography

Design System

Photographic Style

Images play a key role on this website.

Black and white photos were chosen to add elegance, highlighting skin texture, and coastal images were included to convey freshness and serenity, given the proximity to the beach.